|J'oie Bridal & Formal Wear|
Gorgeous Gowns For All Styles
J’oie Bridal & Formal Wear both design individual bridal gowns as well as sell off-the-rack gowns. The inspiration for their designs comes from working with the brides themselves, who usually have a good idea of the style they want.
The designers at J’oie Bridal start by getting the bride to try on her favourite gowns and then they make suggestions about styles they know would be flattering to her body shape. With their experience and thorough knowledge of their stock, they are able to use their gowns as a guide to create a unique gown that the bride will love.
Once a perfect shape is ascertained, they refine and add to the bride’s ideas, making design suggestions and supplying appropriate fabric samples. Their gowns are always a work in progress until both designer and client are happy with the finished product.
Many of the materials they use include beautiful silks, dupion and soft fabrics, and they also have beautiful French lace sourced from overseas.
Their off-the-rack gowns are sourced from Australian and international designers, with the majority being Australian made. They only deal with wholesale companies who can provide excellent quality, support and reliability.
They also sell bridesmaid’s gowns, many of which are made in Australia, and their young designer has a range of bridesmaid’s gowns exclusive to J’oie Bridal. They can be made-to-measure or off-the-rack. Sometimes bridesmaids may vary greatly in size and shape, and even age, and one style does not suit all, so with their range it is possible to have several styles made in the same colour and fabric. They also work with a very good dressmaker who can do any alterations required.
J’oie Bridal and Formal Wear were established in 2000 because of a need for a high quality bridal boutique on Melbourne’s Mornington Peninsula. They are fortunate to be located on the bay and to have many beautiful wineries in the area, and have recently moved to bigger premises in Main Street, Mornington. With a large range for the bride and bridesmaids on the ground floor and a range of menswear on the first floor, they provide wedding attire both for sale and hire.
Couples sometimes prefer a more informal ceremony, held in a winery or maybe on the beach, and J’oie Bridal & Formal Wear believe that many of their designs reflect this trend. However, they also stock some magnificent gowns perfect for the cathedral wedding – so they are more than able to cater to all tastes!
Following the increasing popularity for couples to have more informal ceremonies, they are seeing some demand for cocktail-length bridal gowns, and coloured silks and lace have become more common as more brides are putting an individual stamp on their gowns.
Whatever style of gown a bride goes for, the staff at J’oie Bridal & Formal Wear aim to help her find a dress that she will be proud to show her grandchildren in the future, without them saying: “What were you thinking?”.
For gowns featuring the highest quality workmanship, beautiful fabrics and a perfect fit, as well as a range of styles to suit all body types, look no further than J’oie Bridal & Formal Wear.